Brought to you by Sieve&Weave, BrandIngredients is a STORYTELLING publication about brands.
All kinds of brands.
Brands that are global and established, sometimes the pride of their country of origin.
Brands that are new and upcoming, the product of ingenious and talented local artisans.
Brands that have been around for years but are secretly enjoying their anonymous status in some corner of the world.
Brands that are shifting the branding paradigm by introducing new components, such as sensory or AI, etc. to their blueprint.
And many other types.
Our mission is to narrate these rich and remarkable stories from around the world so you can join us in applauding each brand’s unique creative journey.
For us, the changing face of branding warrants a deeper dive into the dichotomy of challenges brands currently face, such as:
remaining local in a global world…
physical versus online presence…
how niche stays niche when appealing to many…
Our aim is to provide a platform to chronicle the trials, tribulations and triumphs of creating and growing a brand - from the past or the present day - into the future.
🫧 We are not affiliated with any of the brands we are rooting for! If we are lucky enough to know any of the creators personally, we will proudly give you a heads up.🫧
“Our pledge to you is:
To share authentic and inspirational brand tales written passionately by us, based on meticulous research and first-hand interviews, complemented by quality photography shot by us whenever possible.”
Credit Adobe Stock
BrandIngredients is brought to you by Sieve&Weave Brand Storytellers.
Sieve&Weave offers bespoke brand storytelling services for corporations, products and services, hospitality and real estate, placemaking and cultural agendas and individuals on a journey to define their business persona.
20+ years in brand identity & design and a lifelong passion for creative writing are what set the founding of Sieve&Weave into motion.
What started out in 2019 as basic brand narratives for friends and former colleagues, quickly transformed into a sustainable consulting venture in 2021. Today’s companies are so busy churning out marketing deliverables that they often overlook one key fact: consumers are actually after their brands’ core stories, first and foremost. Who are they? Why did they come to be? How did they get to where they are today? What’s their path on the ever-evolving landscape of life?
Our BrandIngredients blog seeks to enrich the brand storytelling conversation by revealing inspiring brand stories and examining what ignites their spark.